Move the world forward
We’re here to advance your storytelling
Welcome to Bruin Entrepreneurs Strategic Engagement (Bruin Entrepreneurs Strategy), a subsidiary of Bruin Entrepreneurs, a campus organization at the University of California, Los Angeles (UCLA). Bruin Entrepreneurs Strategy provides strategic services to early-stages projects and existing startups, supporting the development of innovation and productive design in moving the world forward.
Our Services for Early Stage Projects and Existing Startups
We provide personalized services catered towards your industry and service needs, staffing a strong engagement team that meets beyond expectations, all while maintaining ethical independence. Clients will have access to collaborate with experienced undergraduate students with passion, insight, and excitement. All client-based engagement teams will have a Partner and Director staffed for client point-of-contacts and oversight, with several Project Managers and Project Coordinators.
We’re excited to offer unique and personalized services. Some of which include:
We look into your markets, customers, industry, and look for trends, risks, and opportunities to guide recommendations.
We critically determine your proposed project to justify risks and opportunities to influence smarter decisions.
Based on your project and intended market and customers, we determine marketing tactics that is results driven.
We look beyond the goals to recommend ways your project is equitable, sustainable, and purposeful for top talent.
Influenced by our Entrepreneurship Ecosystem Map (EEM) trainings, we provide services to start strong.
What will working with Bruin Entrepreneurs Strategy look like?
We anticipate every project to look different to meet the custom needs for each client. After being in touch with the Bruin Entrepreneurs Strategy P&Ds, you will be in touch with your engagement team, and your point-of-contacts to ensure a transparent means of communication and collaboration. Upon signing your Client Engagement Contract Letter, your engagement team’s P&Ds will invite your team’s staff to the Bruin Entrepreneurs Network (BENet) and BEConnected (BEC).
BENet
BENet allows for you to see our internal resources and our directory, giving you instant access to connect and communicate with your engagement team staff.
BEConnected
BEConnected is a place to see your project in one place, seeing the tasks that your engagement team is working on, and a place for you to securely upload files we request to help your engagement team perform analyses that will aid in risk identification, market research, etc.
Executive Leadership
Nathan Lim
Managing Partner
Nathan Lim is the former President of Bruin Entrepreneurs (2023-2024), previously directing the organization’s Designathon at UCLA. Under his administration, Bruin Entrepreneurs launched BENet, BEConnected, and Bruin Entrepreneurs Strategy.
In addition to his role at Bruin Entrepreneurs, Nathan serves TMT and Consumer clients at Deloitte in their Audit & Assurance group.
Proud Puangmaha
Partner
Proud Puangmaha is the current President of Bruin Entrepreneurs (2024-2025), formerly serving as the organization’s Vice President. She also served as a Project Manager for Designathon at UCLA: summit 2023 and Startup Labs: Bootcamp.
Saumya Mahajan
Partner
Saumya Mahajan is the current Vice President of Bruin Entrepreneurs (2024-2025), formerly serving as the organization’s Director of Weekly Nights and 1000 Pitches.
Interested in Bruin Entrepreneurs Strategy?
We’re excited to connect with you and hear about the work you do. If you would like to learn more about BE Strategy and see if BE Strategy can help you with your project goals, please feel free to contact the Bruin Entrepreneurs Strategy Partners & Directors (P&Ds) at PD@strategy.bruinentrepreneurs.org.