Welcome to Bruin Entrepreneurs Strategic Engagement
Welcome to Bruin Entrepreneurs Strategic Engagement (Bruin Entrepreneurs Strategy), a subsidiary of Bruin Entrepreneurs, a campus organization at the University of California, Los Angeles (UCLA). Bruin Entrepreneurs Strategy provides strategic services to early-stages projects and existing startups, supporting the development of innovation and productive design in moving the world forward. How will you define the unordinary?
A Message from Managing Partner Nathan Lim:
Exciting News About the Expansion of Bruin Entrepreneurs into Startup Consulting
As the 11th and Former President of Bruin Entrepreneurs, I had the distinct and unique pleasure of exploring the growth of the entrepreneurship ecosystem across the globe – from projects that started in dorm rooms on campuses to those that have grown to becoming a name familiarized by millions. Bruin Entrepreneurs is a special organization at UCLA that continues to foster the significance and exposure of these projects via initiatives that have been helpful since the organization’s founding in 2012, from Weekly Nights to Startup Labs: Bootcamp. Now, I am thrilled to announce our mission to support and empower the continuing growth of innovators through Bruin Entrepreneurs Strategic Engagement (Strategy).
Bruin Entrepreneurs Strategy serves as a dynamic platform to bring together and connect the entrepreneurial community to solve real-world business challenges. Strategy provides startups with tailored strategies, offering actionable insights and hands-on support in areas ranging from market research and go-to-market strategies to operations and scaling.
Central to our success is the Bruin Entrepreneurs Network (BENet), our unique approach to community building and networking within the startup ecosystem. BENet enables us to foster strong, lasting connections between entrepreneurs and industry experts, creating a supportive and collaborative environment that fuels innovation and growth. This network allows our team to leverage a broad range of expertise, ensuring that startups get the resources they need to thrive. BENet connects your teams with other teams and our staff to drive metrics, efficiency, and collaboration, all beyond standard measures.
Moreover, through Bruin Entrepreneurs Connected (BEConnected), we further demonstrate our commitment to technological innovation. BEConnected allows us to harness innovative tools and approaches to deliver forward-thinking solutions, ensuring our clients remain competitive in a fast-evolving tech landscape. BEC utilizes the Agile methodology and built-in Strategy Management Boards to organize thoughts, ideas, and workpapers.
The heart of Bruin Entrepreneurs has always been our spirit of collaboration, creativity, and commitment to inspiring those to BE the Next Big Thing. Bruin Entrepreneurs Strategy allows us to take that same passion into a new direction that taps into a new market for even greater potential for perpetual growth. Through our delivery of impactful solutions that help startups grow and succeed in an increasingly competitive market, we’re moving the world forward.
Nathan Lim
Managing Partner, Bruin Entrepreneurs Strategy
Our Services for Early Stage Projects and Existing Startups
We provide personalized services catered towards your industry and service needs, staffing a strong engagement team that meets beyond expectations, all while maintaining ethical independence. Clients will have access to collaborate with experienced undergraduate students with passion, insight, and excitement. All client-based engagement teams will have a Partner and Director staffed for client point-of-contacts and oversight, with several Project Managers and Project Coordinators.
We’re excited to offer unique and personalized services. Some of which include:
We look into your markets, customers, industry, and look for trends, risks, and opportunities to guide recommendations.
We critically determine your proposed project to justify risks and opportunities to influence smarter decisions.
Based on your project and intended market and customers, we determine marketing tactics that is results driven.
We look beyond the goals to recommend ways your project is equitable, sustainable, and purposeful for top talent.
Influenced by our Entrepreneurship Ecosystem Map (EEM) trainings, we provide services to start strong.
What will working with Bruin Entrepreneurs Strategy look like?
We anticipate every project to look different to meet the custom needs for each client. After being in touch with the Bruin Entrepreneurs Strategy P&Ds, you will be in touch with your engagement team, and your point-of-contacts to ensure a transparent means of communication and collaboration. Upon signing your Client Engagement Contract Letter, your engagement team’s P&Ds will invite your team’s staff to the Bruin Entrepreneurs Network (BENet) and BEConnected (BEC).
BENet
BENet allows for you to see our internal resources and our directory, giving you instant access to connect and communicate with your engagement team staff.
BEConnected
BEConnected is a place to see your project in one place, seeing the tasks that your engagement team is working on, and a place for you to securely upload files we request to help your engagement team perform analyses that will aid in risk identification, market research, etc.
Executive Leadership
Nathan Lim
Managing Partner
Nathan Lim is the 11th and former President of Bruin Entrepreneurs (2023-2024), previously directing the organization’s Designathon at UCLA. Under his administration, Bruin Entrepreneurs launched BENet, BEConnected, and Bruin Entrepreneurs Strategy, while undergoing an organization restructuring.
In addition to his role at Bruin Entrepreneurs, Lim is an incoming Technology Risk Consultant at EY, previously serving clients in TMT and Consumer Business at Deloitte. His primary areas of concentration include experience in ESG/sustainability and risk assessment and advisory and transformation in accordance with GAAP (FASB ASC) and SOX.
Proud Puangmaha
Partner
Proud Puangmaha is the 12th and current President of Bruin Entrepreneurs (2024-2025), formerly serving as the organization’s Vice President. She also served as a Project Manager for Designathon at UCLA: summit 2023 and Startup Labs: Bootcamp.
Saumya Mahajan
Partner
Saumya Mahajan is the current Vice President of Bruin Entrepreneurs (2024-2025), formerly serving as the organization’s Director of Weekly Nights and 1000 Pitches.
Board of Directors
Anna Moulds
Director
Anna Moulds is the Director of Weekly Nights and 1000 Pitches of Bruin Entrepreneurs’ 12th Administration. With a deep-rooted passion for animal welfare and bioengineering, Moulds intertwines interests across multiple interests while significantly impacting the intersection of business and science for meaningful contributions to cellular agriculture and ethical and environmental considerations.
Anya Kapoor
Director
Anya Kapoor is a Director of Startup Labs: Bootcamp of Bruin Entrepreneurs’ 12th Administration. With experience in equity research and investment banking, Kapoor has been able to apply fundamental principles of M&A, deal sourcing, market research, and modeling into her professional work.
Meet Modi
Director
Meet Modi is the Co-Director of Startup Fair LA and BruinLabs of Bruin Entrepreneurs’ 12th Administration. Modi’s experiences and practices in software engineering and computer science has guided him to managing logistics for events, talent acquisition, and workshops for startups, early-stage businesses, and aspiring entrepreneurs.
Nike Broughton
Director
Nike Broughton is the Director of Media and Designathon at UCLA of Bruin Entrepreneurs’ 12th Administration. Guided by his interests and passion in Design and Media Arts with an emphasis in sustainable solutions, Broughton’s practices have revolved around equity, accessibility, and inclusion in design, ensuring optimization of visual identities.
Vishal Yathish
Director
Vishal Yathish is the Co-Director of Startup Fair LA and BruinLabs of Bruin Entrepreneurs’ 12th Administration. Yathish’ experience in research and software development, as well as his expertise in data management and digital system has allowed him to propel work that bridges startup and entrepreneurs to effective resources, while improving Bruin Entrepreneurs’ in-house startup accelerator and related programs.
Interested in Bruin Entrepreneurs Strategy?
We’re excited to connect with you and hear about the work you do. If you would like to learn more about BE Strategy and see if BE Strategy can help you with your project goals, please feel free to contact the Bruin Entrepreneurs Strategy Partners & Directors (P&Ds) at PD@strategy.bruinentrepreneurs.org.